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STUDY: Job Growth Good, Wages Unimpressive in Santa Cruz County

What should be done to improve the county's ranking?

Santa Cruz County is the 123rd best-performing metropolitan area in the country, a new study has found. 

According to the Milken Institute, the local economy, health and entrepreneurship place the county in similar company with Merced and Sonoma County, which ranked 119th and 128th, respectively.

The annual study shows significant improvement in Santa Cruz County, which was ranked 161st in 2011. 

While local salary growth was unimpressive from 2005-2010, ranking 159th in the country, local job growth since 2010 has been remarkably better, ranking 64th of all metropolitan areas in the United States. 

Play with the interactive database here to see other cities

The Milken Institute says their economists and policy experts "focus on three major imperatives: creating jobs; improving health; and ensuring that capital is available to launch entrepreneurs, new technologies and great ideas." 

Tell us below what should be done to improve the Santa Cruz region on this list. 

Silicon Valley shot from 51st to number one on the list this year, according to the rankings. The Milken Institute says the reason is that "tech is back." The Silicon Valley had only been at the top one other time in history — in 2001, during the first tech bubble.  

2012 Rank 2011 Rank Job Growth Rank 2006-2011 Job Growth Rank 2010-2011 Salaries Growth Rank 2005-2010 123 161 170 64 159

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Steve Westside April 17, 2013 at 05:11 pm
During the SUP/Kayak contest a few weeks ago there were a group of us below the end of the contestRead More event area and after we all (Stand-up and prone paddlers) went to far into the area the organizers just pointed out that we need to stay below the judges booth. After a bit we of course all drifted further up and then someone on land announced that it is a misdemeanor to interfere with a contest. Finally, they sent a guy out to mind us and let us know to not drift above him. All very pleasant and cordial. Except for a few surfers thought the rules did not apply to them and constantly snaked in and paddled up to grab waves. Made everyone our there grabbing a few leftover waves looking like prima donnas. Eventually those incorrigibles left and after the contest ended it was a great afternoon of surfing for everyone.
AdrianaR April 17, 2013 at 04:04 am
Is it me or does there seem to be an excessive amount of us vs them mentality and worse, anger inRead More Santa Cruz these days? I went to a community event not too long ago and it was clearly present amongst a number of the people there, they definitely had a "this is our town not yours" vibe going on. It reminded me of the old Valley go home mentality that rears its head sometimes. I know your post was about sharing the ocean but in a more general sense that easy going chill attitude I love about Santa Cruz seems to be getting lost in too much anger and quite frankly a "Me-ism" and egocenteredness that's a big turnoff.
Dan Young April 16, 2013 at 03:45 pm
Hi, Nigel - I agree with you that there needs to be more understanding between everyone. I grew upRead More boating (lake and ocean) in this area and was taught the 'rules of the road'. As long as everyone abides by the rules and keeps each other safe, I don't care what one rides. I agree that the announcer should have been more aware not only with expressing his personal views but he should have had the experience to see that you needed to take a certain path and were not there trying to catch waves. Ignorance on his part. I kneeboard and body surf (yes, I can stand-up surf, also) and have had my share of run-ins over the years. I don't surf the major breaks anymore unless its really big, which thins out all but the most skilled. These days I try and find a little break away from the crowds (not an easy task) and am happy with a few little peelers here and there.