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Whole Foods Market
1710 41st Ave, Capitola, CA 95010
Whole Foods Market is a natural foods store that specializes in organic, gourmet and special dietary items. This storeMore sells a wide selection of hot prepared foods, as well as sushi and salads.
GNC
1855 41st Ave # G-11, Capitola, CA 95010
GNC is a chain store selling supplements for health and fitness. This Capitola Mall store carries a number ofMore nutritional and diet products, as well as energy snacks. GNC also sells exercise equipment at this location. Other GNC stores are located in Santa Cruz, Aptos, and Felton.
Savemart
1475 41st Ave, Capitola, CA 95010
Savemart in King's Plaza Shopping Center is a full-service grocery store, offering affordable packaged and fresh food.More There's a bakery, deli and a Bank of America branch inside, as well as a selection of ethnic foods. There are also two video rental machines in front of the store. 
Max Muscles
1420 41st Ave, Capitola, CA 95010
Max Muscles is a locally-owned franchise store selling health, nutrition, and wellness supplements and work-out clothingMore for men and women. It carries Goddess Wear women's clothing and feminine workout clothes with a Brazilian flair. Owner Geff Malone formerly won 1st Prize overall in the Northern California Body Building competition and helps his clients with nutrition planning and a wide variety of discounts.
Nob Hill Foods
809 Bay Ave, Capitola, CA 95010
Part of the Raley's Family food stores chain, Nob Hill Foods is a large supermarket with a local and specialty-itemMore feel. It features local, organic goods, an onsite butcher and a bakery as well as the usual household sundries needed. Located in a large parking lot right off Highway 1, a CVS Pharmacy and Peet's coffee is close by for your other shopping needs. At Nob Hill Foods, you will experience personalized service, friendly service and a large inventory to cover needs for the whole family. Additionally, it has an excellent fresh deli for beach lunches or party trays for later.
Way of Life
1220 41st Ave, Capitola, CA 95010
Way of Life is a locally-owned, natural wellness and living store that has been in business since 1971. The eco-friendlyMore company sells health food and has a large wellness department with bulk herbs and lotions, homoeopathic remedies and more. The wood-interior store sets itself apart by having a certified nutritionist or acupuncturist on duty from 11am to 6pm daily to provide free nutritional advice. Point-based discounts are offered to regular customers and the store frequently donates to local groups. They host a free, bimonthly health and wellness lecture series for the community. A schedule is available on their website.
Capitola Village Produce Market
700 Bay Ave, Capitola, CA 95010
This is an open air, farmer's market-style produce grocer. Enjoy farm fresh to you vegetables, fruits and flowers. ItMore also handles commercial accounts, restaurants and local deliveries.
Jamba Juice
3555 Clares St, Capitola, CA 95010
Jamba Juice has a simple business strategy that works beautifully: Offer up smoothies and shakes that always tantalizeMore the tastebuds and boost the drinker's energy. Whether you go for Pomegranate Paradise or Peach Perfection, the experience is amazing. Located in the Wood Ranch Market, this Jamba branch has diversified its menu to include acai bowls, steel-cut oatmeal, wraps, sandwiches, scones and chips.
Letty's Taqueria
4736 Soquel Dr, Soquel, CA 95073
Right on Soquel Drive in the middle of Soquel Village, Letty's is offers Mexican classics. 
BevMo
1820 41st Ave, Capitola, CA 95010

This chain store next to Whole Foods Market on 41st Avenue has a massive selection of all kinds of wines and liquors.More It offers wine tastings every Saturday and beer tastings on some Fridays. BevMo also sells cigars, soda, candy and cheese.</p> <p> </p> <p> </p>

Sbarro Italian Eatery
1855 41st Ave # G-11, Capitola, CA 95010
Located in the Capitola Mall food court, Sbarro serves hearty, fresh, Italian food, which is pre-made in an openMore kitchen. Dishes include pastas, pizza, salads, sandwiches and homemade desserts. Started as a deli in Brooklyn, NY, there are now some 1,000 Sbarro restaurants worldwide. The company is owned by MidOcean Partners, a private equity firm.
Capitola 76
2195 41st Ave, Capitola, CA 95010
This 76 station just off Highway 1 on 41st Avenue is attached to a Circle K mini-mart. The market sells all kinds ofMore alcohol, hot coffee, milk, eggs, butter, various snacks and canned foods, ice cream, candy, cigarrettes, and sunglasses. There is a DVD rental machine out front.
Garden Liquors and Deli
1815 Soquel Dr, Santa Cruz, CA 95065
Garden Liquors and Deli serves breakfast and lunch with menu items including burritos, bagels, deviled eggs andMore sandwiches such as the French dip, pastrami, Rueben, BBQ beef and more. The store also is stocked with beer, wine, liquor and a variety of snacks.
Caruso's Tuscan Cuisine
115 San Jose Ave, Capitola, CA 95010
The small, romantic street setting of this fine Tuscan-style restaurant is elegant and casual at the same time.More Nestled one block from the beach in Capitola, the eatery offers mouthwatering Italian dishes as well as hot, fresh pizza. The food is delicious and the daily specials are always yummy. It's the attentive service and friendly staff, as much as the fabulous food, that keeps customers coming back time and again. 
Hernandez Market 3
4623 Soquel Dr, Soquel, CA 95073
Hernandez Market 3 is conveniently located in the heart of Soquel Village with plenty of parking. The small store isMore well-stocked with beer, soda, bulk foods, fresh fruit and vegetables and other grocery items. The packages of Mexican spices are an especially good deal. It also carries a variety of wines, including those from local vintner Bargetto.
Starbucks Coffee
2740 41st Ave, Soquel, CA 95073
This Starbucks serves oven-warmed food. It went up in 2007 with the rest of the mountain-side wing of the Home DepotMore Shopping Center. There is another Starbucks across the parking lot inside the spiffy, renovated Safeway.
Sherri's Cookies
1855 41st Ave # G-11, Capitola, CA 95010
Sherri's sells freshly-made cookies that come in a range of flavors, from oatmeal to snickerdoodle. Located near theMore main entrance to Capitola Mall, the shop also offers ice cream and beverages. Look out for rotating specials, like 'buy three cookies, get one free.'
Kentucky Fried Chicken
2120 41st Ave, Capitola, CA 95010
This KFC has windows on three sides looking out at 41st Avenue, little red tables, and a parking lot in the back. TheMore restaurant also has a drive-thru and is surrounded by the odor of fried chicken. The food comes fast and comes hot.
Hamburger Planet
1855 41st Ave # G-11, Capitola, CA 95010
Hamburger Planet is a locally owned, family-run restaurant in the food court of Capitola Mall. There, you can chooseMore everything you want on your burger--you can even add seafood. Of course, Hamburger Planet also sells fries and drinks as well.
Grady's Market
509 Bay Ave, Capitola, CA 95010
This market offers a little bit of everything. Located in Capitola Village, it's packed with convenient items, wine,More beer and produce to make your day. Featuring tasty frozen yogurt, deli sandwiches and other treats for a day at the beach or around town.
41st Avenue Liquor
2155 41st Ave, Capitola, CA 95010
41st Avenue Liquor has been in business since 1969.  It carries spirits from around the globe, including vodka,More grappa and slivovitz, but its specialty is wine. It also features an eclectic selection of beer, sold as singles.