Bluecoil Surfboards believes in offering customers surfboards that are designed for them, not just a standard board picked off a rack. It's a business that creates unique designs using innovative shaping, custom rather than mass manufacturing and the most advanced materials available. The goal is to build boards that adhere to the concept of fit-form-function while "keeping the art and soul of surfing." Bluecoil Sufboards also has a retail store at 3700 Portola Dr. in Santa Cruz.