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Do You Use The Yellow Pages Anymore?

Some people think it’s time to make a change in the directory book’s distribution.

Advertising dollars drying up. Readership disappearing. Relevance waning due to the Internet and smart phones.

The Yellow Pages, which just a decade or so ago had rival publishers fighting with telephone company directories over copious ad revenue, have had a rough go of it of late, particularly in larger cities as fewer people bother to pick them up off the sidewalks or doorsteps.

But publishers of the voluminous tomes got a dose of good news recently when a 2011 San Francisco ordinance that created a program to restrict the distribution of Yellow Pages directories was shelved after a federal court decision that struck down a similar ordinance in Seattle, according to the Bay Citizen.

In an effort to stave off complaints and blight associated with the frequent pileup of never-used directories outside residences, San Francisco created a three-year pilot program under which residents and businesses would have to request a telephone directory in order to receive one. 

But a three-judge panel of the Ninth Circuit Court of Appeals ruled in a similar case in Seattle that the distribution of Yellow Pages is protected under the First Amendment. San Francisco's ordinance had faced a similar challenge, and the Board of Supervisors suspended their ordinance last month.

Publishers say that customers can simply opt-out of receiving the Yellow Pages by visiting the Local Search Association's website

The turn of events got us thinking: Do residents use the Yellow Pages these days? Is the arrival of the big yellow book on your doorstep a mere layover before its arrival in your blue recycling bin? Are the Yellow Pages a trusted resource or an obsolete pile of paper?

Let us know why in the comments below!

Tania Grant January 07, 2013 at 05:39 PM
We're not there yet! We are still phasing in and out. There are still many many merchants who have no web presence and the only way we can find them is through the Yellow Pages. What many people don't know is that Yellow Pages can accessed online. However, there are still many many people who don't have computers and, therefore, rely on the printed Yellow Page. We just have to be patient and wait for a whole generation to die before change can occur. And then the remaining tech phobic merchants will have to upgrade to voicemail and a website, and the elder fuddie-duddies acquire smart phones. Not until then!
Harry E. Smith January 07, 2013 at 08:46 PM
I do so frequently. No pop ups, extraneous advertising, and other distractions like a Google search, but you don't get the maps/directions. Still, the YP are useful for local searches.
Diane Haggerty January 08, 2013 at 01:00 AM
yes, i do and did today. noticed more people are not paying to have # opted out of the directory, and I was able to get some #'s I need today.
Antonio Catpo January 08, 2013 at 05:09 AM
Who publishes this obsolete product? Since we can't stop the distribution, we should make a pile of yellow pages in front of the publishers' HQ and see if they like it
LaceyLoo January 12, 2013 at 07:12 PM
I think the Yellow Pages should be available to those you use it, however I disagree with the distribution to every household. If you don't utilize the YP please OPT OUT and save the resources. Here is a link https://www.yellowpagesoptout.com/

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