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2013 SimpleSTEPS Workshop - Exploring Your Marketing Idea

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 979 17th Ave Santa Cruz CA 95062  See map

This SCORE workshop is divided into two parts.  In the first part Score Mentors will help attendees:


ü  Identify Your Ideal Customer and Target Market


ü  Understand Importance of Competitive Comparison


ü  Complete a Survey of Promotional Tools for Your Business


The second part will be a marketing expert from the Santa Cruz community presenting:


ü  Identify Your Marketing Objectives


ü  Identify Targeted Approaches to Promote Your Business


ü  Write Your Elevator Pitch


Final outcome is a simple marketing Plan.  Worksheets are provided to attendees for reference and note taking.

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