2013 SimpleSTEPS Workshop - Exploring Your Marketing Idea

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 979 17th Ave Santa Cruz CA 95062  See map

This SCORE workshop is divided into two parts.  In the first part Score Mentors will help attendees:

ü  Identify Your Ideal Customer and Target Market

ü  Understand Importance of Competitive Comparison

ü  Complete a Survey of Promotional Tools for Your Business

The second part will be a marketing expert from the Santa Cruz community presenting:

ü  Identify Your Marketing Objectives

ü  Identify Targeted Approaches to Promote Your Business

ü  Write Your Elevator Pitch

Final outcome is a simple marketing Plan.  Worksheets are provided to attendees for reference and note taking.


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