This SCORE workshop is divided into two parts. In the first part Score Mentors will help attendees:
ü Identify Your Ideal Customer and Target Market
ü Understand Importance of Competitive Comparison
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ü Complete a Survey of Promotional Tools for Your Business
The second part will be a marketing expert from the Santa Cruz community presenting:
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ü Identify Your Marketing Objectives
ü Identify Targeted Approaches to Promote Your Business
ü Write Your Elevator Pitch
Final outcome is a simple marketing Plan. Worksheets are provided to attendees for reference and note taking.
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