Capitola-Soquel Chamber of Commerce Kicks off 2014 with New Educational Workshops for Small Business

The Capitola-Soquel Chamber of Commerce begins 2014 with exciting new workshops for small business. January kicks off with two key workshops indispensable to any small business. ‘Business Video in the YouTube Age - How to Use Video to Promote Your Brand’ and ‘E-Commerce Marketing 2014 – How to Expand Your Business’s E-Commerce Marketing Success’. Both workshops will be led by instructors from the local company Vertical Rail, an experienced, multi-disciplinary team fluent in the latest developments in e-commerce and SEO. All workshops will be held at the Capitola-Soquel Chamber of Commerce.

A compelling video engages potential customers, improves search engine rankings, and increases online visibility. With YouTube being the world’s second largest search engine, the power of video is undeniable. Ready to jump into the video age with your business, but not sure how? Register for ‘Business Video in the YouTube Age – How to Use Video to Promote Your Brand’ led by instructor Michael Cestaro of Vertical Rail. This workshop, suited for all business owners, marketers and consultants, will be held on Tuesday, January 21 with two convenient sessions to choose from; an afternoon session from 12 – 1PM, and an evening session from 5:30 – 7PM.

As more and more shoppers have turned to the convenience and accessibility of online shopping, e-commerce is essential to running a successful business. Register for ‘E-Commerce Marketing 2014 – How to Expand Your Business’s E-Commerce Marketing Success’. Instructors Michael Mrozowski and Lexi Bradley from Vertical Rail will lead this workshop ideal for all small business owners, retailers, e-tailers, marketing professionals and consultants that want to learn the fundamentals of e-commerce marketing. This workshop will be held on Tuesday, January 28 with two sessions to choose from: afternoon from 12 – 1PM, and evening from 5:30 – 7PM.

Cost for each workshop is $25. Capitola-Soquel Chamber members receive a $5 discount. Seating is limited to 20 people and advance registration is required to secure a seat. Register online at http://www.capitolachamber.com/events/ or call the Capitola-Soquel Chamber of Commerce at 831.475.6522.