The online campaign encouraged consumers to pledge to spend $10 at their local farmers market. A total of $259,690 was pledged to be spent at farmers’ markets this season, including $12,680 at the Aptos market, which happens year-round on Saturday mornings in the Cabrillo College parking lot.
The pledges will put more than a quarter-million dollars directly into the pockets of family farmers.
For every $10 spent on local food, as much as $7.80 is re-spent in the local community, supporting local jobs and businesses, according to statistics compiled by the American Farmland Trust. Also, the farmer takes home almost $8-9 instead of the $1.58 that farmers and ranchers receive when food is purchased through a retail market.
“Farmers and ranchers are the cornerstone of our country," said Susan Sink, Vice President of Development and External Affairs at American Farmland Trust. "Yet their lands are under constant threat from development and unchecked urbanization. This is why we created the I Love My Farmers Market Celebration — to showcase the role that farmers markets play in keeping family farmers on their land."
The Ukiah Saturday Farmers Market and the Davis Farmers Market finished second and third, respectively, in pledges among California farmers markets.
This marks the fifth year that American Farmland Trust has hosted a summer-long event to honor our nation’s hardworking family farmers and to raise the national awareness about our bountiful farmers markets.